Your Ad Choices

Your Ad Choices

Bounce Exchange, Inc. is a behavioral automation software and analytics company. We help website publishers (our “Clients”) drive higher engagement from their website visitors (Internet “Users”) via our behavioral automation platform, data onboarding platform, ad serving platform, and interest based ad platform (collectively, the “Platforms”).

Some of our Clients may utilize third-party advertisers on their websites and we may enable third-parties to collect information on this website. These third-party advertisers generally collect pseudonymous information across multiple non-affiliated websites and mobile apps to create interest segments for ad targeting and content customization purposes. This practice is sometimes referred to as interest based advertising (“IBA”) or online behavioral advertising (“OBA”) and is distinct from the Behavioral Automation Platform and Data Onboarding Platform offered by Bounce Exchange.  To learn more about third-party advertising companies and your choices regarding how that information is used, please visit http://www.networkadvertising.org/managing/opt_out.asp, http://www.aboutads.info/choices/ or http://youronlinechoices.com/.

 

Choice Mechanisms

Bounce Exchange supports high standards for digital privacy. We enable Users to opt-out from our Data Onboarding Platform and our Interest Based Ads Platform, including any IBA conducted on this website.

 

Web based Opt-Out Choice Mechanism. You can opt-out of our Data Onboarding Platform, and our Interest Based Ads Platform on your browser as follows:

  • You can visit the Network Advertising Alliance self-regulatory opt-out page at http://optout.networkadvertising.org/#!/ to opt-out and to see whether Bounce Exchange is using a statistical identifier on the browser you are currently using. You should select the “opt out” button there for Bounce Exchange.
  • You can visit the Digital Advertising Alliance self-regulatory program opt-out page at http://www.aboutads.info/choices. You should select the “opt out” button there for Bounce Exchange.
  • EU data subjects may visit IAB Europe OBA Framework’s opt-out page at http://youronlinechoices.com/ and select Bounce Exchange.
  • Many of the advertisements we deliver via the Services will contain the advertising option Icon, a symbol that we license from the Digital Advertising Alliance. If you click onto the advertising option icon, you will see more information about behavioral advertising, including a mechanism that enables you to opt-out from DAA participating companies.

When you opt out via the web based choice mechanism, we will attempt to place a cookie that instructs us not to use information about your browser on our Data Onboarding Platform and our Interest Based Ads Platform.

If your browsers are configured to reject cookies when you visit our opt-out page, we cannot set our no-track cookie. Also, this choice mechanism is only applicable to the browser you are using, so if you subsequently erase your cookies, use a different computer or change web browsers, you will need to opt-out again.

 

Statistical device ID reset. BounceX also creates a non-cookie based statistical device-level identifier which is used in cookie-challenged environments. Information collected as outlined in “The Types of Information that We Collect” may be associated to this identifier over time. If you would like to reset the value of this identifier, you may do so here. This will effectively remove any associations between the identifier and any data that BounceX has collected. Note that any new data collected after resetting your identifier may resemble data previously collected if you engage in similar activities on websites.

 

Mobile App Opt-out Choice Mechanism. We honor the mobile device settings for Android and Apple iOS devices. To exercise this opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). For devices where we are able to see that such a selection has been made, we will not use information collected about your mobile app usage on our Data Onboarding Platform and our Interest Based Ads Platform. This choice mechanism is only applicable to the apps you are using on your current mobile device.

 

Precise Location Choices. If you’d like to adjust your choices regarding the use of precise location data by third parties such as Bounce Exchange, you may do so via your device settings. For your convenience, we provide links to instructions for both Apple iOS and Android devices. Also, most mobile applications that collect precise location information offer mechanisms to control the collection and use of precise location information. Please note that these choice mechanisms won’t impact previously collected precise location information.

Some of our Clients may utilize third-party advertisers on their websites. These third-party advertisers generally collect pseudonymous information across multiple non-affiliated websites and mobile apps to create interest segments for ad targeting and content customization purposes. This practice is sometimes referred to as interest based advertising (“IBA”) or online behavioral advertising (“OBA”) and is distinct from the Behavioral Automation Platform and Data Onboarding Platform offered by Bounce Exchange.  To learn more about third-party advertising companies and your choices regarding how that information is used, please visit http://www.networkadvertising.org/managing/opt_out.asp or http://www.aboutads.info/choices/.