BounceX Success Story: Refinery29
Refinery29 is a leading global media company focused on young women—and one of the most well-known digital-first publications. For the publisher, email was an incredibly important channel, and they wanted to more deeply engage audiences long-term and sustainably grow its email list.
They partnered with BounceX to optimize their audience development strategy by using customized messaging triggered by onsite and historical behavior.
“What BounceX has been helpful in doing is targeting these users that might otherwise be transient. Someone coming from search and social by clicking on a trending article might not plan on returning,” said Stacey Harrington, Audience Development Manager at Refinery29. “But since we are able to target them at the right time with the right messaging, we can get them to become a return visitor through the newsletter.”
Find out why they went with BounceX over the competition in this case study.
FOR REFINERY29, BounceX DROVE:
21% YOY INCREASE IN AVG. NEW MONTHLY SUBSCRIBERS
33% HIGHER OPEN RATES FOR BOUNCEX OPT-INS IN FIRST 30 DAYS
64% HIGHER OPEN RATE FOR BOUNCEX OPT-INS AFTER 90+ DAYS
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